Our history is shaped by creativity, respect for nature, and inspiring innovations. Since day one, we have challenged the standards of the cleaning and cosmetics industry with every new product and system.

1996 Entry into the industry with the production of the first cleaning products

2006 Start in the field of network marketing

2008 Expansion to include the production and sale of cosmetic products

May 2010 Opening of a modern production site according to EU standards in Kocaeli

December 2010 Over 80,000 independent distributors in network marketing

2013 Establishment of a logistics and operations center in Germany; start of sales in countries such as Germany, Belgium, France, Denmark, the Netherlands, Switzerland, and Austria

May 2014 Record of 142,000 distributors in Turkey and Europe

2018 Inclusion of the Esbab brand with dietary supplements and plant oils in the product range

2018–2021 Expansion to the United Kingdom and the USA – now active in a total of 35 countries

2024 Logistics and operations center opened in Azerbaijan

2024 Further expansion to Georgia, Russia, Canada, Morocco, and Algeria – now active in a total of 41 countries worldwide